Light and breezy, the Arden Shell Top features a soft scoop neckline, contrast stripe ruffle, and a keyhole cut-out with tie detail for a playful finish. Light and breezy, the Arden Shell Top features a soft scoop neckline, contrast stripe ruffle, and a keyhole cut-out with tie detail for a playful finish. Damson Madder was born out of a desire to make exciting designs, responsibly. From their North London studio, they craft playful, ultra-feminine designs meant to be worn again, and again (and again!). Think maximal style, minimal impact.