The Francine Dress is an intricately embellished midi featuring an A-line silhouette with a sweetheart neckline and structured bodice. Delicate 3D florals complete the fresh look. The Francine Dress is an intricately embellished midi featuring an A-line silhouette with a sweetheart neckline and structured bodice. Delicate 3D florals complete the fresh look. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.