The Gemma Dress is an intricately embellished midi featuring a fitted sheath silhouette and a chic square neckline. Fluttering 3D florals complete the look. The Gemma Dress is an intricately embellished midi featuring a fitted sheath silhouette and a chic square neckline. Fluttering 3D florals complete the look. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.