Instantly plumps each individual hair strand for thicker, fuller and more voluminous hair from roots to ends, that lasts all day. Adds flexible hold & shine. Fights frizz. Protects from blow drying. Helps reinforce fragile, thinning hair. Will not build up or weigh down hair. Vegan. 96% naturally derived* Cruelty free. Silicone free. Ideal for fine to medium hair say hair looks Aveda’s own pure-fume aroma with certified organic Lavender, Rosemary, Geranium, Vanilla and other pure flower and plant essences. Ideal for fine to medium hair.