Made for beauty sleep, this KITSCH pillowcase has a silky-soft feel and a gentle touch on skin, hair, lashes, and brows—bringing a little everyday luxury to your nightly routine. Made for beauty sleep, this KITSCH pillowcase has a silky-soft feel and a gentle touch on skin, hair, lashes, and brows—bringing a little everyday luxury to your nightly routine. After moving to Los Angeles to pursue her design aspirations, Cassandra Thurswell founded KITSCH at age 25 by working long hours, hand-cutting and tying her own ponytail holders, and filling over a hundred Tupperware containers with her handcrafted earrings and necklaces. Today, KITSCH has evolved into a global lifestyle brand and an accessory powerhouse that’s still driven by positivity and a feel-good purchase mentality.