Deepa Gurnani’s purpose is to preserve and refine the storied craft of Indian hand embroidery. In doing so, they strive to enrich the livelihood of their Karigars by adopting fair trade practices and ensuring safe working conditions. They strive to produce the finest hand crafted accessories using responsible and ethical methods. They believe the Earth is sacred and will implement responsible methods to preserve and protect the environment.  Altruistic endeavors are at the forefront of their mission and they continue to commit a portion of their profits to charitable causes. They aim to contribute to a better world while safeguarding the cultural heritage of Indian embroidery.